British Group Claims Child Food Ads Are “Misleading”

The BBC reports that the British Heart Foundation has called for tougher regulation of child food advertisements in Britain:

It suggested that companies used a variety of “misleading” techniques to make them seem healthier than they actually are.  One example it gave was Kellogg’s “Coco Pops” Cereal Bars, which are marketed as the “best choice for a lunchbox treat”. 

Manufacturers, however, noted that the advertisements comply with current British and EU regulations.

– SBS