Have You Friended Your Drug Company?

As the Washington Postreports, drug companies are getting creative in their marketing, using Facebook, Twitter, MySpace, YouTube and other on-line outlets to pitch their products.

The FDA is watching the development with interest. “If drug companies or others working on behalf of drug companies wish to promote [their products] using social media tools, FDA would evaluate the resulting messages as to whether they comply with the applicable laws and regulations.” said Karen Riley, a spokeswoman for the agency. “Our laws and regulations don’t restrict the channels that prescription drug companies choose to use for disseminating product promotional messages.”

– SBS